Who is listening?
Simply put, marketing is making space in the hearts and minds of potential customers. It is the art of using intelligence to not only grab the attention of the consumers but also creating a connection so they think of you when they need something that your kind can provide.
In fact, you’d do well to consider marketing as soon as you start building a product. Great marketing goes beyond tactics and gimmicks. It is ingrained in how you design and position your product (or service). And above all, advertising is not marketing.
In this session, I’ll cover this fascinating subject. Think of marketing as the dragon’s wings. No marketing equals no flight.
Note : For marking the lesson as “Complete”, wait for the video to finish completely. On video completion, “Mark Complete” button would become active.
Recommended reads for this session:
Guerilla Marketing by Jay Conrad Levinson (Mandatory).
Crossing the Chasm by Geoffrey Moore (Highly Recommended).
If you have the time, you may also want to read The Attention Merchants by Tim Wu. You can also read it later, don't worry.
Notes of this session are available here
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