Who is listening?
Simply put, marketing is making space in the hearts and minds of potential customers. It is the art of using intelligence to not only grab the attention of the consumers but also creating a connection so they think of you when they need something that your kind can provide.
In fact, you'd do well to consider marketing as soon as you start building a product. Great marketing goes beyond tactics and gimmicks. It is ingrained in how you design and position your product (or service). And above all, advertising is not marketing . . .